The school’s existing logo evokes a strong sense of history, featuring a formal font choice and founding-year lock up. It became a visual anchor that the rest of our type treatments complimented and contrasted with.

The campaign tagline, By the Light of our Charter, How Far Can We See?, begins with the touchstone of the school’s charter principles, which continue to guide current decision making and determine future goals. The second clause of the phrase, however, stretches forward into the future and creates energy and excitement around what lies ahead.