St. Andrew’s Episcopal School | Jackson, MS

“You could drop a St. Andrew’s kid anywhere and they can navigate the situation. Nothing intimidates them. With the freedom, the way they’ve learned to think, the skills they’ve been given, they can go anywhere and be successful.”

—PARENT

background

The rooted + ready concept expands into longer descriptive phrases that the school can use to highlight specific values or practices and what they prepare students to do in the future. For example, rooted in expertise + ready to aspire indicates how St. Andrew’s famously rigorous academics empower students to set the bar higher for themselves. Another phrase, rooted in respect + ready to connect, encapsulates the school’s Episcopal ethos: welcoming families of all faiths and backgrounds, St. Andrew’s prepares students to engage meaningfully—and make lifelong friends—with people from all walks of life. The design balances traditional colors with bright accents, celebrating both the seriousness and the joy of a St. Andrew’s education. Ample white space around the design elements reflects the school’s open, friendly environment, where students grow up feeling anything is possible.

 

The viewbook introduces prospective families to key elements of St. Andrew’s carefully crafted program, highlighting the school’s most important outcomes—the students. The bright color scheme and warm, close-up photography reflect St. Andrew’s vibrantly inclusive culture.

 
 

“C+P people are sincere, bright, and know the craft. We felt they genuinely wanted to do the best for St. Andrew’s. Having that kind of connection with an external partner is lovely.”

–STEPHANIE GARRIGA, ASSISTANT HEAD OF SCHOOL FOR ADVANCEMENT AND COMMUNITY RELATIONS

 

overview of our partnership

1. DISCOVERY + ANALYSIS

Our careful, thoughtful discovery process included classroom visits and in-depth focus groups with St. Andrew’s students, parents, faculty, administrators, and alumni. We also dug into the school’s existing communications materials, considering how effectively each spoke to the current and prospective school community.

2. INSIGHTS + IMPLICATIONS 

We documented the initial findings from our research, including possible starting points for new branding concepts, in a report shared with St. Andrew’s leadership. We workshopped the report with the leadership team, ensuring agreement and buy-in on what would become the Big Idea for the new branding program. 

3. BRANDING + MARKETING

To communicate the Big Idea to the school’s complex Jackson, Mississippi audiences, we developed a suite of print and online materials to attract, recruit, and retain families whose aspirations resonate with St. Andrew’s Episcopal values.

4. ROLLOUT + SUPPORT

To facilitate the new brand launch, C+P workshopped the St. Andrew’s program with the board of trustees, partnered with a digital strategist for online advertising, and offered general recommendations for sharing the program with internal and external communities. We provided an extensive brand book to guide the school’s communications department going forward.

5. CELEBRATION + ADVANCEMENT

Crane + Peters and St. Andrew’s extended our partnership to support the school’s 75th anniversary celebrations in anticipation of an upcoming capital campaign, conducting in-depth alumni interviews and developing a related logo and tagline.