Your intimate understanding of every facet of your organization actually makes it more difficult to distill a brand or create a messaging hierarchy. And the very nature of your work calls you to focus less on the rich beauty of the forest and more on the care and protection of each precious tree. But if we put your devoted inside understanding and our discerning outside perspective together, we can build a beacon for those who share your values, value your strengths, and strengthen your mission.

The right messaging cuts through the fog of eduspeak, jargon, generic communications, and everything-to-everyone positioning to tell the clear, compelling truth of what you (and only you) bring to your community, your market, and the world itself. And it can prepare everyone in your community to be confident, authentic storytellers by first getting everyone on the same page.

• brand creation

• brand refresh

• logo and visual identity work

• taglines and editorial identity work

• messaging platforms, talking points, and elevator speeches

• internal and external strategic communications

• market analysis

• competitor analysis